Instagram story mockups have been designed to engage the audience and direct them to The Strand’s website more specifically, direct them to the blog post movie reviews The Agency students can and will write. The intial story includes the movie poster image, genre, year it was released, and sometimes a 1-5 star review. This is created with a direct call to action, encouraging viewers to swipe up or click to access the detailed review on the website. To have engagement and foster a sense of community, the final story introduces an interactive poll, inviting followers to share their preferred movie genre.

Instagram mock posts have been created for the Strand Theatre Instagram account. The purpose of these posts is to engage audiences, generate excitement, and provide information about the progress of the theater’s renovations. These specific posts are aimed at creating anticipation for the new theater while also highlighting the importance of its historical culture, community impact, and its significance to Kutztown. The mock posts show exactly what should be incorporated in them such as images, words used in the captions, and location tagging. The Instagram’s first post welcomes users and followers to the theater’s account explaining that the theater is currently under renovations and encourages users to follow along through the process. It presents excitement to users because people can see the current pro- gression and continuously be updated about the theater. Another mockup created is a “Timeline Tuesday” post, which will be used on Tuesday of each week to present followers with historical facts and provide explanations of the rich history of the theater. People are connected to the nostalgic aspect of the theater, so these posts will engage the audience and use content that is extremely relevant for the people who are following the account and care about the Strand. Additional mock posts that have been created are for fundraising opportunities. The one depicted below specifically presents the possibility of renting the Strand Theatre Marquee for a listed cost. The post provides clear instructions on how to rent it, what the donation requirement is, and who must be contacted. The post also uses key aspects of branding, such as color and style, so the social media account stays consistent with all aspects of the organization. The use of these Instagram mock posts will be beneficial for the social media account to create engagement, gain more involvement, and show progress and updates relating to the theater.